D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. 80. D. public advocacy. 1. During the maturity stage of the product life cycle, _____. Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. "Sales promotion" has been defined as "activities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations etc." ADVERTISEMENTS: The Need for Promotional Activities: Promotion is the final element in the marketing mix. B. Helped build the MBA, Design, Marketing and . 49. Launched TV campaign in overseas territory in partnership with . Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: 50. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: D. setting an appointment for the customer to meet with her boss. Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: \end{matrix} D. rebate, 64. C. Image advertising Advertising implemented by retailers and paid for by a manufacturer is called: Rebates and high value checkout coupons B. word of mouth. The contest or sweepstakes offer may overshadow the brand. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. Couponing B. B. A. offer consumers an extra amount of a product or service but at a higher than normal price. It stems from consumer needs but includes some creative brilliance from the marketer. B. Contests B. slotting fee Creating a package of features that does not imitate the process taken up by its competitors Lower cost $1.50 Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. b. D. growth. B. can be done with carefully planned sales promotion programs In the scenario, the promotional tool employed by Anne's friend is _____. When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. 1. Motivational Maps are a key element of the coaching process and the Personal Development of staff. 'Providing finance at 0%' which of the following adopts this method. D. High value coupons and sampling, 32. In the context of consumer product categories, _____ are the goods and services that hold little interest for consumers. 88. A. cooperative advertising D. encourage retailers to use Eastern Canadian's planograms, 24. A. Contests B. CEO of STELLARCARE, LLC (Current) - The business leads, invests, and manages all operations for Ambulatory Surgical Centers. B. push monies A. consumers tend to be loyal to their favourite brands. 89. Sales promotion activities account for the bulk of most firms' promotional budgets. 15% A. C. it may be too difficult to find a way to distribute the samples The heavy emphasis on trade promotion makes it difficult to: D. has declined in importance because of time and cost limitations. C. in/on packs a. D. contest; rebate, 71. At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. B. a rebate C. Instant coupons Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. Sales promotion is an ineffective tool for building brand equity. C. sales training programs People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's: A. prospects. A. is the exclusive responsibility of advertising A. Price-off deals D. Most users of direct mail coupons are non-users, 56. This offer is an example of how the Internet and _____ can complement each other. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. Which of the following is a reasonable objective for consumer-oriented sales promotions? C. same purchase Therefore the value of the good must match the price for effective marketing. C. Lower redemption rate Premiums Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . 1. The consumer may experience negative reinforcement when comparing competitive prices. 1. B. comparison advertising. Chicago, Illinois, United States. C. spiffs C. most coupons are redeemed on Thursdays D. National accounts' reluctance to run different promotions in different regions, 37. A. Spiffs 94. A. Smirnoff Vodka. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. 51. B. B. stimulate consumers to ask for a product, which then encourages retailers to stock it. Incentive marketing A. newspaper freestanding inserts (FSIs) I am helping businesses leverage technology to achieve their goals faster. Which of the following is a consumer sales promotion activity? A. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. What is the total cost of the coupon promotion to Uncle Ben's? A. retailer power 5. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace Coupons. A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations C. a pull strategy. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. 4. D. that they save money. A free tube of Colgate toothpaste in a box of Life cereal B. We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their . C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. Lenora's efforts represent the firm's: A. public relations. d. A designer bag. C. refund offer Swag Which of the following statements does NOT describe an aspect or characteristic of sales promotion? C. Bonus packs, trade allowances, and slotting fees 1. B. The free tickets Woodson provides represent: A. a push strategy. 1. Sales promotion activity should under-go pretest before implementation. Forward buying b.It is an act of developing a list of qualified applicants for sales positions. A. a. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. They started a business of preparing theme type dinners for friends who were having parties. Sep 2013 - Jun 20173 years 10 months. B. nonfranchise-building promotion The distribution method for audio and video programs via the Internet that lets users subscribe to a number of files or feeds is called a: A. webcast. Personal selling C. Public relations D. Internal marketing. Licensed manufacturers are at the mercy of the finance provided by the developers of the core brand. B. D. Event sampling, 46. One problem resulting from the overuse of sales promotion is a decrease in: 1. B) It describes products as customer services. This is an example of: C. the copy and layout of the coupon C. exhibitions B. Wall display A. off-invoice allowance D. instant, 59. A. premiums A. d. The core brand receives less exposure than the producer of the licensed products. They pay retailer handling and processing costs of 10 per coupon redeemed. Choose the best answers to complete the sentences or to answer the following questions. D. avoid relationships with the media and government officials. C. Consumer switching behaviour is curtailed. B. build and maintain store equity for retailers that carry the Eastern Canadian brand D. promotional allowances, 86. D. Event sponsorships. Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. D. Bonus packs, 39. The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. D. promotional traps. B. most coupons are redeemed immediately following the initial coupon drop A. A. build brand loyalty D. are always welcome by retailers since bonus packs increase their profit margins. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. D. In-or on-package sampling, 43. C. A trade show D. Event marketing, 105. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . a. B. strengthen the brand image. B. consumer publicity. D. cost-plus. C. requires low-cost production through outsourcing. 1. A. vertical cooperative advertising Sales promotions do not contribute to the erosion of brand equity. C. the ad is available at the point of purchase. D. integrated marketing communication. Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . c. shifting the focus from the customers to the products. b. integrated marketing communication Mar 2014 - Jan 20172 years 11 months. This is an example of: Diverting Besides providing a tangible incentive to buyers, sales promotions also reduce the perceived risk buyers may associate with purchasing the product. A. In-store sampling C. pull the distribution network together to minimize costs and maximize profits. Creating a promotion especially for repeat customers shows your brand values their business. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. Sales promotion tools like recipe books or calendars that show various ways of using the product often can accomplish this. Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . Point of Purchase Display 7. Content can refer to a wide range of materials, including: Product or company blogs. "Free gift with purchase" promotion. B. self-liquidating C. are very effective even without brand name awareness Don E. Schulta and W. A. Robinson defined sales promotion as: "Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary objective of creating an immediate sale.". But promoting sales is more than just a matter of adjusting prices. B. intermediaries. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. D. Contests/sweepstakes. Terms in this set (77) Which of the following is a part of the marketing concept? E) It is used only by non-profit and government organizations. D. giving way to computers in responding to consumer needs. B. price-off deal I love marketing and storytelling. A. cost-covered Sales promotion. Sampling through the media A. Bonus packs: This step taken by OnTheGo exemplifies _____. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. A. D. institutional advertising. Which of the following promotions is targeted toward the trade rather than consumers? Tulfa Inc. 2020 - 20222 years. The percentage discount that the face value of checkout coupons represents B. pull monies B. vertical cooperative advertising Today's public relations departments: A. focus more on advertising and less on publicity. Consumer product companies are launching fewer new products each year. Integrating the brands message through more than one form of promotion. The building or reinforcement of consumer-franchise or equity for a brand: Critics argue that trade promotions generally result in higher brand equity. The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. 1. The most popular method for distributing coupons is: The redemption rate for refunds is lower than that for coupons because: They predict that the redemption rate will be 5%. 1. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Introductory videos. $7,500 1. Bonus packs Increase sales Incentives are a classic way to increase demand for your product. C. Sweepstakes Accounting involves mainly clerical activities and thus requires very little analysis. When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. Consumer-franchise or image building for a brand: Directed at consumers, and are designed to get them to purchase the marketer's brand. Which of the following helps to explain the increase in sales promotion activities over the last decade? a. Miss Kitty's apparently benefits from positive: A. trade advertising. Diverting C. integrated dyadic communications A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. In addition to the excellent knowledge base that he possess he has the intangible leadership . B. Advertising C. Vending sales D. Conventions 245. Recent expansion includes environmental technology development based . c. A set of books on cookery A. direct mail and sampling B. broadcast media and interactive promotion C. viral marketing and publicity. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. C. brand equity Her promotion became a dialogue between buyers of her service and the business. D. On-package sampling. Advertising C. Vending sales D. Direct mail 244. Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. C. Contests and sweepstakes 52. C. brand equity building Which of the following statements describes a major concern marketers have with trade allowances? C. Location sampling January2007February2007March2007April2007May2007NumberofSharesTraded(millions)35,41042,49147,34541,10939,882DowJonesIndustrialAverage(averagedailyclose)11,359.2512,014.9811,895.4211,012.0110,891.11. b. Sampling An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. 85. B. decline b. D. Rebates and refunds, 18. D) It promotes the activities or point of view of an organization. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? D. There is no general number associated with coupon redemption. C. The increased emphasis on long term strategy and performance by most companies A. Contests B. public relations. One way to increase product consumption is by identifying new uses for the brand. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A. publicity, B. advertising C. public relations D. trade shows, 1. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. A. pull money Deploy custom salesforce service cloud capabilities to enhance the consumer experience . The company recently introduced ready-to-drink packaged fruit juices. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. B. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? A. price-off deal. 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