This analysis is intended to establish the balance in business portfolio stroked by both companies as they try to maintain a strong command of their primary markets. The ad not only teased iPhone users with lines like Why dont you guys just get 4G phones? but also took the chance to feature their larger screens. The relationship between Apple and its offshore suppliers has been a key issue for the company, as widespread media coverage is creating awareness of conditions throughout its supply chain. The appstore was also introduced during this period and consumers were given an opportunity to purchase different applications for their technological gadgets (iphone and ipad). Retrieved from The Economic Times: https://economictimes.indiatimes.com/definition/marketing-mix, Get original paper written according to your instructions. Apple unveils Motorola alliance: New move in digital strategy will see music downloads to mobile handsets: Plan aims to keep iTunes ahead of its competitors. These are: Apple is broadly considered as a great innovator in the smartphone industry. Therefore, meaningful research can still be obtained with a small case study or a collection of relevant cases. In addition, the creation of the iPod was relieving to the music industry that flourished from the innovation. Other companies have however perceived Apples strategy as flawed because it creates a lot of human capital redundancy. Introduction Apple Inc. (Apple) is an American multinational technology company established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 (Biography, 2017). "Apple vs. Samsung: Marketing Strategy & Business Strategy." Apples first conviction when faced with an operational problem is how the company will be able to solve the problem through internal mechanisms. Samsung on the other hand hopes to attract and retain the best human resource by providing the best working terms possible. Furthermore, the company strategy of venturing into new markets is complemented by the push to merge new technology with new markets. This new marketing strategy was not part of Samsungs 1990s marketing strategy, which introduced the notion that Samsungs products were mainly obtained at a bargain. The inclusion of such data is supported by the qualitative research design. This development was seen as the main reason why Samsung exited the lower-margin segment of the television market by stopping the manufacture of television sets, which were lower than 27 inches. "Comparative Analysis of Apple and Samsung." Journal Of The International Academy For Case Studies, 17(7), 1-15. These codes are usually words that show the link between the information obtained and the research objectives. The closed-ended approach to Apples operations has seen the company significantly reduce the negative consequences of publicity. The company cultivates the secret and maintains the loyalty of its followers, always more numerous to queue up in front of the Apple Store. Place in the Marketing Mix of Samsung. Apple Inc.'s organizational structure supports this growth strategy. This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. As you can. Conclusion Both strategies are effective in their own right. Apple and Samsung are some of the giant technological companies engaged in the same type of business. Just get rid of the crappy stuff, and focus on the good stuff (Jason, 2011, p. 4). This movement transitioned Samsungs position as the leading company in the digital age to the leading company on the innovative front. Retrieved from https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/, StudyCorgi. Finally, this paper will source information from online sources of research as the last type of secondary research data. Apple Marketing Strategy: 8 Precious Lessons to Learn 1. The companys 2012 business strategy should therefore be focused on managing the challenges of scaling up. In fact, Chris (2008) estimates that many changes in the business environment amount to many business opportunities and increased threats. Promotion in the Marketing Mix of Apple Inc. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-apple-inc/, Marketing91. In addition, instead of the technological company joining the growing number of multinationals that are outsourcing their activities, Samsung continues to invest a lot of money opening new factories in different locations across the globe (Mallin, 2011, p. 5). Samsung should also intensify its international marketing campaign by shifting its focus from the American market if in intends to battle with other technological giants such as Apple in the tablet and phone markets. However, Jason (2011) observes that Apple has the option of enlarging its infrastructural capability by seeking non-traditional technology that does not fall in its conventional Apple ecosystem. The main challenge of pursuing different strategies may be that some of the strategies may not be very good for the business. In this segment of the marketing mix, the emphasis is on how costs speak to the organization and its items, while meeting customer desires. The companys growth into profitability was also characterized by the Intel transition that occurred in the 2005-2007 period when Apple merged its computer production with Intel (Mallin, 2011). Finally, the company does not trade with suppliers who employ children. However, within these similarities, both companies have different corporate cultures, which differentiate the companies ideals. Apple and Samsung weren't the only ones with good years. Furthermore, the company focused on a high-market strategy aimed at developing highly engineered gadgets at a premium but consumers never responded to this strategy positively. Jobs also introduced a new company philosophy where employees only have to work within specific areas of competence (Mallin, 2011). We made sure we used the high-end channels(Henny, 2003, p. 8). The company has in the recent past ventured into the Asian Pacific market, which accounts for nearly 20% of Apples revenues (Mallin, 2011). The spot also acted as a recreational facility for all people, but more importantly, the visitors were given a chance to try out Samsungs products at the venue. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-of-samsung/, Rouse, M. (2009, January). The companys products and services include Macintosh computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, peripherals and iOS operating systems, third-party digital content and applications through the iTunes Store and a variety of accessory, service and support offerings. Samsung is known for its service and customers knew that the company gives fast service for any of its products. An analytical eye will also be included to sort pertinent issues regarding the research problem and eliminate any information that may not be of use when answering the research problem or meeting the objectives of the study. The market for NAND flash memory has grown over the past years, thereby increasing Samsungs profitability over the years. The company has received a lot of admiration (both locally and globally) after it was ranked by Fortune magazine as the most admirable company in America (in 2008), and the most admirable company globally (since 2009) (Mallin, 2011, p. 1). Strategy The direction taken by a business. Apple is a leader in the innovation and Samsung is a strong competitor to it. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 $8 billion to $2,274 billion. Apples online presence is also firm, especially with the existence of a virtual marketplace where the company sells digital content through App store, itunes, iBookstore among other online platforms (Mallin, 2011, p. 1). The qualitative research design will be used as a precursor to quantitative research, which may form the basis for future studies on Apple and Samsungs business strategies. Their level of reliability and validity are also assumed to match to journals and business publications. Global advertising , the use of extreme and terribly expensive posters or high impact audiovisual campaigns; the brand wants to be seen to become a leader. Samsungs marketing department has also not established if the aggressive marketing strategy adopted by the company was a sheer coincidence or there was malice involved. must. Recent smartphones and tablets of the brand are now positioned on the high end. Currently, other technological giants in the digital market (such as Sony) are becoming more worried about Samsungs growing success because recent reports show that existing technological companies are always seeking to know what Samsung is doing. In addition, this paper also investigates the core competence for both companies. Comprehensively, we will be able to come up with a systematic review of the research problem by eliminating the less-precise effects size of the research information collected from the secondary research sources. Designing an advertisement in which one directly tackles the competitor is double-edged because the message conveyed can be misinterpreted. The 90s period also marked an ear of alliances between Apple and other technological companies such as IBM and Motorola (Mallin, 2011). As opposed to producing average goods (or crappy products), Apple has focused on producing the best quality goods. smartphone industry is dominated by two giant companies: Apple and, Apple is a premium brand associated with a premium income level. A comparative study between Apple and Samsung. Apple and Samsungs marketing strategies are both fixed on the high-end market where their products are designed to sell at a premium, due to superior product quality. Why today is the BEST time to learn Digital Marketing? If Apple doesn't file a suit, then Samsung's dominant strategy is to, of course, file a suit. Samsung electronics is also engaged in the same type of business as Apple because some of its main products have been compared to Apples. The suit was intended to stop Samsung from selling its galaxy tablets in the American market. Samsung For instance, the company has a locked-down software platform, which is only known to close associates of the company (Mallin, 2011, p. 5). The interpretive technique is the first type of data analysis tool used in this study. This observation is true because of the leading status of the US market on the international front. It is also during this period that Apple introduced the itunes platform, which allowed consumers to purchase music and play them on other music players. If you dont know where you are going, you will likely end up somewhere else (Chris, 2008, p. 1). Hence, they must have well-defined and successful marketing and advertising strategies to achieve a place on the podium of preference of consumers. products. The US is one country that has ruled against Apple in its case for copyright infringement against Samsung but certain countries such as Germany have ruled in favor of Apple (in the same case). With regards to this technological point of control, Jason (2011) admits that Assuming Apple pushes face time as a family video conferencing play, you can bet that competitors will counter with a similar feature based on Google Voice or Microsofts Skype and Kinect technology (p. 4). The competition between Samsung and Apple has transcended the design and functionality aspects of their products; it has also entered the advertising filed as well. This paper therefore sheds light on the business practices adopted by the two companies to act as a pointer for small businesses wishing to achieve the same level of success in different market segments. The Sting of Apples Strategy. In this regard, Samsung has achieved crucial collaborations from other technological firms that act as suppliers and external designers of critical product components. VAR. Jobs stressed on cultivating employee excellence by starting a fellow program where outstanding employees were rewarded for their performance. The companys vice-president affirmed that, sports sponsorship is a strategy that fits well within our operations at Samsung. Now, regardless of which continent one hails from, it is virtually impossible to miss a Samsung brand in the stores. %PDF-1.5 The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung. x\Y~% uuYUA:fly!claWwC{=qAHjxv#UWd_Dfqu/7\~y7\~tO_Wwogo>|quUgn^P:O5]Sv?/.|qx\\X'TP X@vSx(-YK_v>l>0$K=7_ ? 3?V?/ Rl?|mOdt[yQU[9U^(E] qa-y:'qD. Apple apple vs samsung Samsung Security US government warns Royal ransomware is targeting critical infrastructure Carly Page 8:00 AM PST March 3, 2023 The U.S. government is sounding. Businesses therefore have to devise new ways of creating value to their consumers so that they stay relevant in the wake of such unpredictable operating environments. Highly accurate and valid research information should reflect the views, feelings and experiences of the authors who developed the previous research (which is relied on in the study). Deloittes corporate Apple was founded in 1976 by Steve Jobs and his friend Zwynak. Apples comeback to profitability occurred in the 1998-2005 period when Apple developed new product lines such as imovie, and new operating systems for its Macintosh computers. You can order a unique, plagiarism-free paper written by a professional writer. Thus, to keep up with their existing positions and to become a declared leader, both of the brands need to have effective marketing strategies. Samsung has increased its video efforts by over 360% in the past 5 years; on the contrary, Apple has only leveraged it by 5.8% campaigns a year, within the recent 5 years. Most Samsung employees are therefore seen to take vacations and leaves soon after retirement. However, history shows that persistence in this business model (hardware) is not sustainable in the end. Moreover, different people were offered a platform where they could interact with international stars in a laser-light event. The main advantages associated with this data collection tool are its easy availability and ability to remain current. Cowan, D. M., Dopart, P., Ferracini, T., Sahmel, J., Merryman, K., Gaffney, S., & Paustenbach, D. J. This technique will not only be used to check the validity of the research information obtained because it will also evaluate the accuracy, credibility and transferability of the research information obtained. Promotion in the Marketing Mix of Samsung. Samsung did not hesitate to use this social platform to display its products and new technology. The 4Ps in the marketing mix are Price, Product, Promotion, and Place (The Economic Times, n.d.). c) Retail the trade partners sell through individual handpicked retailers who are authorized to sell Apple products. Most E-commerce portals have a separate page linked to the Apple home page where consumers can find the desired products, and they can buy from the companys official website (Marketing91, 2019). Though Apple Inc. is considered the number one company in the sales of tablets, Samsung is considered the leader in the sale of televisions. However, this marketing strategy has a big risk attached to it because most companies fear the consumer perception that their brand is ordinary. IvyPanda. Another constant attribute of Apples strategy is that they have been able to maintain a closed-ended business strategy where the public does not know different aspects of the companys operations. In reference to this strategy, Samsungs managing director reported that, Largely we try to put smart products in the market. This analysis also exposes how these resources compare with first-class resources, which are expected of existing technological companies in todays market. The first product of Apple was the Apple I (Deffree, 2019). This is the nature of Apple Inc. that resembles the Brand Archetype of Outlaw . These tools will mainly be used because of the reliance on secondary data as the main form of data collection tool. For instance, the media picked Jobs tendency to walk barefoot in the office as a weird attitude held by a CEO of a fortune 500 company (Mallin, 2011, p. 2). This shift was also informed by the fact that Samsungs products were increasingly being perceived as a as cheap brands. In this study, the research information will be compared to the existing pool of research sources and any distinctions checked to report on the accuracy or validity of the findings. For instance, it would be easy to establish the diversity of the researches obtained from the different types of information sources highlighted in the secondary research information. IvyPanda, 18 Feb. 2023, ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. Then they promote the Galaxy Note 4 with the hashtag #MoreThanBig. For a long time, Apple and Samsungs actions have drawn a lot of attention among most industry observers. THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI Nonetheless, Apple and Samsung both acknowledge that the key to sustaining their operations is developing a highly competent human resource pool. Apple Marketing Mix: Place Apple implements an aggressive approach in reaching out to premium target markets. The infighting saw Jobs focus on the Macintosh computers, which became one of Apples earliest successes. (2019, March 10). A couple of years ago, the global market was mainly dominated by Sony and Mitsubishi Corp. but over the years, Samsung has quickly come up to be a formidable force in the market. The main assumption underlying this study rests in the historical spread of business strategies adopted by Samsung and Apple. Concerning the quick response by Samsung, Henny (2003) explains that Samsung is good at producing easily marketable gadgets that can sell quickly. From this perspective, the company understands the need to provoke creativity among staff members to achieve profitable innovations. In this regard, product models are viewed as efficient, exclusive and expensive. Apples human resource strategy is based on employee excellence as one of its core elements of business success. In an airport, iPhone users find themselves back to the walls, forced to connect their mobiles whose battery is emptying too quickly. For years, Apple preferred vertical integration which limited its capability to collaborate with other business partners and achieve flexibility. For example, Samsung has been engaged in a long battle with Sony after the latter introduced the Blu-ray technology in its gaming gadgets. Samsung also strives to achieve this reputation, though their main motive is pursuing a pricing strategy that aims to sustain profit growth. In the same event, Samsung conducted several public relations sessions with other stakeholders to elevate the companys position as a top-notch brand. In this regard, Apple is synonymous to barring the prying eyes of the media from its company operations. Unlike most of its other ventures, such as ipad and iphones, the Apple television is expected to face stiff competition from incumbents in the television market. Recently, the company launched a new cell phone that allows its users up to 30 minutes of video time on the phones (Henny, 2003). For instance, a small business owner may not account for competitor actions or the threats that may occur in the business environment. Though Samsung has also focused on the high-end market in recent times, its pricing strategy cannot be compared to Apples. On the other hand, Samsung competitive advantage is supported by a marketing sector that finds a wide market share for the unique products. The business strategies will be able to expose how both companies use their resources to gain a competitive advantage over their competitors and how such resources facilitate the realization of the companies goals and objectives. This strategy paid off. Apple and Samsung keep on experimenting bringing various competitiveness strategies, such as new product launch, major innovations, mockups of the rivals offer, product line extensions, aggressive advertising campaigns as well as lawsuits. The above strategies could be a useful strategy to leverage Apples technological prowess because it would help reduce the regulatory inhibitions of expanding in its traditional market segment. There are several advantages to be realized from the above meta-analysis. Clipping is a handy way to collect important slides you want to go back to later. 2023. They have to make sure to keep their status as a quality leader and therefore, cannot experiment as much as Samsung. Apple has not shied always from taking advantage of the improved customer loyalty. Just as salty snacks drive you to drink more soda, Apple TV will leverage device interoperability via iCloud (Jason, 2011, p. 4). Dippel Jr, T. H. (2012). 2 0 obj Nonetheless, Samsung enjoys less disruption of employee performance because of vacations and holidays. Only companies such as Coca Cola, IBM, and Visa have achieved this sort of brand recognition at a global level. Competition is a very important aspect of understanding the importance of business strategies because it defines the primary motivation why big companies have to formulate effective business strategies. However, Apples initial business practices have been lost with the successive changes of management and CEOs. From this understanding, this paper also seeks to evaluate the performance of Samsung and Apple viz-a-viz their business strategies to understand how their changes in resources (historical analysis) have affected their performance and how these resources compare with other companies in the technological world. For example, the launch of the LED screens in the European market reduce energy consumption by about 40% because they do not depend on cathode ray tube as its primary source of light (Mallin, 2011). Samsung is of the opinion that it can overtake Apple in the sales of tablets because it believes that its competencies in hardware manufacturing, functions and operating systems surpass those of Apple. 11, Seocho-daero Comparative Analysis of Apple and Samsung. PROJECT SUBMITTED TO: Though these court battles are ongoing, it is important to point out that the ipad was a revolutionary product (made by Apple) and Samsung was playing catch-up by producing the Samsung tablet. The company discontinued the production of low-margin goods. Therefore, most of Samsungs marketing strategies have been designed to appeal to the high-end market. The same concept used to enlarge the ipad phone will also be used in the Apple television (Jason, 2011). Employees with the most valuable work experience therefore form a majority of Samsungs human resource pool across all its production plants. Apple has always shown a key interest on the software market but Samsung has stuck to its hardware market. Through this understanding, many people now believe that a Smartphone is an important accessory that can improve a persons productivity in todays fast-paced world. In the second case study we compared the UX strategies of Google and Naver in the global and local levels. However, I think that both companies Apple and Samsung should come up with new features or new devices because the customers are more focusing on getting new technology which could make life easier. Therefore, any information that is shared in the public forum is done under the permission of the management. The revamped competitive strategy and marketing programs that Samsung designed and implemented have been a huge success. Truly, Samsung declared a ten-year growth strategy based around five organizations It represents one of the companys key areas of competence because the company has achieved a high level of success on the memory chip market. In addition to the screen of the iPhone voluntarily extinguished, its list of features was much shorter than that of the Galaxy S3. In fact, the company uses its chips to develop its products. The loss of market share to Samsung has forced the leaders at the company to come up with ways of improving its competitive strategy. Samsung also puts a lot of emphasis on ethics and integrity as the core drivers for its operations. To sum up, we discussed the positioning strategies of Samsung and Apple companies. It was estimated that the appstore raked a million dollars every day for Apple and in the future, the platform was projected to be a multimillion-dollar industry (Mallin, 2011). To complete, this was the marketing mix of Apple Inc. which is showing how great brand Apple is. Apple Computer introduced the Macintosh in an advertisement during Super Bowl XVIII, on January 22, 1984, and came on sale two days later (Rouse, 2009). The increased efficiency of the integrated computer software also allows for work sharing, peer-review, and easy examination of the information obtained (Tim, 1991). Some of the most notable changes on Apples business strategy has been the focus on new and emerging markets, the development of new products (such as Apple televisions), development of Apples icash and boosting the companys operations to meet the increased global demand for Apples products. We are here 24/7 to write your paper in as fast as 3 hours. More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. Mainly, the coding technique will be used to organize the huge volumes of research data collected. Word Count: 918. Because Apple Inc., has several products on sale I chose to talk about only 3 products (Mac, iPhone, and iPad) which are the best sold products of Apple. All products of Samsung are sold to a single distributor who in turn will sell it forward to retailers (Marketing91, 2019). The distributor has a high investment in Samsung and vice versa. Therefore, emphasis will be given to explaining the motivations behind the business strategies for Samsung and Apple so that smaller businesses can be able to understand how to develop a successful business strategy. To show the difference between Apple and Samsungs business strategies, Mallin (2011) notes that Samsungs international strategy has mainly been focused on the US market. Finally, change implementation requires support from other stakeholders. However, Samsung decided to take these risks because it perceived the digital age as the future of its primary activities. These observers attribute Apples value addition services to its ability to integrate different attributes of their hardware and software for a seamless user-experience. Apple television also intends to use motion sensor technology where the product will be able to follow the action in a room (through a video conferencing platform) and relay the same on the screen. The methodology for this study is mainly based on the qualitative research design. Through the findings of this paper, we also see that a quarter of all Samsung employees have a PHD. https://ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/, IvyPanda. However, Samsungs management believes that it is well on its way to becoming the most valuable electronic company in the world. Founded in 1938 by Byung-Chull Lee in Taegu, Korea. (2019, March 10). Apple continued on dominating the Smartphone market within the years; however Samsung introducing Samsung galaxy series in 2013 brought increased competition for it. iPad is a line of tablet computers designed, developed and marketed by Apple Inc., runs the iOS and iPadOS mobile operating systems (iPad, 2019). The growth pattern of Samsung electronics: A strategy perspective. The printer and notebook PC are only some of the products that have been launched in the European market using this strategy. For instance, the recent Thailand flooding disrupted the companys operations because it distorted the supply chain of disk drive for close to half a year (Jason, 2011). The latter may include the use of new technology, employment of competent and highly trained personnel (among others). Through this initiative, Samsung won an American award in product design (the most prestigious award in product design) (Henny, 2003). This sales record is attributed to the growing popularity of the galaxy smart phones around the world. More so, many researchers identify that both companies aim to establish a strong foothold on the American market as a launch pad for future product launches. A cross-sectional analysis of reported corporate environmental sustainability practices. This scenario also requires that apple forge a workable working framework to integrate its activities and those of its suppliers in the most effective way. IvyPanda. Observers note that Samsungs stocks are among the most widely held stocks in the international stock market because foreign investors hold about $41 billion in market capitalization (Morrison, 2004). There are a lot of companies out there producing great products. This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. Risks because it apple vs samsung marketing strategy pdf a lot of emphasis on ethics and integrity as the core drivers for service... Company on the innovative front more so, it is well on its way to becoming the valuable!, regardless of which continent one hails from, it is well on its way to becoming the most work... Apple was the Apple television ( Jason, 2011, p. 1 ) leader and therefore, most of marketing! 2 0 obj Nonetheless, Samsung conducted several public relations sessions with other stakeholders to elevate the companys position a... The above meta-analysis tablets in the marketing Mix are Price, product,,...: //www.marketing91.com/marketing-mix-apple-inc/, Marketing91 from this perspective, the company will be able to solve the problem through internal.... Its hardware market validity are also assumed to match to journals and business publications most companies fear the consumer that. 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Changes in the public forum is done under the permission of the galaxy S3 effective their... 2011, p. 8 ) you will likely end up somewhere else ( Chris,,! 2019 ) observers attribute Apples value addition services to its hardware market well. Forced to connect their mobiles whose battery is emptying too quickly strategy of different engaged! Becoming the most valuable electronic company in the business strategies adopted by and... Problem is how the company strategy of different companies engaged in the business, though main! Out to premium target markets as suppliers and external designers of critical product.. Suppliers who employ children market in recent Times, n.d. ) which limited its capability to with! Members to achieve profitable innovations quarter of all Samsung employees have a PHD estimates that many changes the. Comparative analysis of Apple Inc. & # x27 ; t the only ones with good.. 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