Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. noticeable spot. If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. Review documentation and actionable guidance to start creating a branded partner logo, award logo, or certified letter for your organization. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. We anticipate their real needs and offer great information at just the right time. Sharing best practices for building any app with .NET. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Microsoft grew its brand value by an. Develop a presentation that makes sense to your audience with these slideshow tips. Learn how to create an effective presentation handout today. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. All documents are provided by brands, designers, or submitted by members for educational purposes. You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines.. You must not adopt marks, logos, or any other features that are confusingly similar to the Skype brand . Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. 14 pages, 2021 Don't change the symbol / logotype relationship. For some inspiration, weve pooled together Brand Guidelines PDF documents from around the world ready to Download.It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. acronyms. When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. Using the brand symbol on its own. There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. 43 pages, 2021 We make it simple above all. Crisp and clear We're to the point. Eric Starker. The resulting total clear space creates a perfect square. 0000012394 00000 n Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Some aspects to consider: With branding, consistency is key. style and terminology for all communicationwhether an app, a In general, you may do the following with Microsofts wordmarks and names of software, products, or services: Without a written license or express permission under one of Microsoft's other published guidelines (e.g., Specific Brand and Product Guidelines below), dont do the following: Without a license arrangement with Microsoft, everything about your app (including developer name, app name, logo, description, screenshots, and other app collateral) must be unique to you and free of Microsofts Brand Assets. - edited Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. If you have a question, please consult your legal counsel or your Microsoft business contact. Certification instills confidence Microsoft is grateful for the trust that people place in our products, services, and experiences. <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> Partners with an Action Pack can get started with an official Microsoft branded logo. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). 0000012257 00000 n Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. 0000003437 00000 n 0000091533 00000 n Simpler is better. fit the context and the customer's state of mind. Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. All applications must adhere to the Microsoft Trademarks and Branding Guidelines. Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. 0000092663 00000 n Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. Things to Avoid. Don't place the logo over busy photographic backgrounds. 10:55 AM 14 pages, 2021 (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. Short sentences and fragments are easier to scan and read. 0000000016 00000 n The Microsoft Office logo above should be used under the following circumstances: 0000004843 00000 n Site features . Though (10) The integrity of all elements of the Microsoft Trademarks must be maintained. In this case, the name, Microsoft Office should accompany the icon below the icon. We need a simple, straightforward by Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. Please helpFastTrack Templates and Resource Centerdownloads. And never miss an opportunity to find a better 0000000916 00000 n You may not use Microsofts Brand Assets in a manner that implies Microsoft published, developed, endorsed, is affiliated with, or is otherwise connected with your app. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. We want to earn people's love, creating fans that will advocate on our behalf. we say it, our voice. . Crisp and clearWere to the point. Remember that writing is a skill. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. The preferred use is to use the full color app icon on a light neutral background. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. Microsoft 365 learning pathways. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. This section provides an overview of accessibility guidelines: Writing for all abilities. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. Break it up. Occasionally, were fun. 7. It allows for quality control and leads to better brand recognition. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. 05:05 PM Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. Dec 01 2019 0000064031 00000 n More info about Internet Explorer and Microsoft Edge. thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Feedback. the way. Microsoft visual identity. Not a partner yet? - last edited on 0000005583 00000 n Find out more about the Microsoft MVP Award Program. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. Microsoft Office logos. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. Less head, more heart. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. 0000007290 00000 n 438 0 obj <> endobj Microsoft requires its employees and suppliers to prioritize accessibility. Stand out and earn trust with customers Align your brand with Microsoft Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. 438 31 jpg, png formats please. Today, lots of people are called upon to write about technology. Today, lots of people are called upon to write about technology. See Specific Brand and Product Guidelines section for more information on use requirements. Prune every excess word. Graphics, design, and media. This is a collection of Surface Partner Marketing guidance. by alaa choichnia Everything you create should accurately represent your brand and the message youre trying to share. LinkedIn Brand Guidelines | Downloads Our logo. style guide that everyone can use, regardless of their role. Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. (6) You may use the Microsoft Trademarks only as provided by Microsoft. 0000006721 00000 n We have created these Trademark Guidelines to help clarify proper usage of our brand assets. And it needs to reflect Microsoft's modern On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. We make it simple above all. They include level 100 concepts and training resources such as videos, online courses, and books. Tired of finding sequins scattered across your living room every time you clean? When designing your brand content, you must use brand colors, themes, logos, context, and imagery. Our voice hinges on crisp simplicity. (We know when to celebrate.). The key to a successful presentation is structure. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. It could be your personal brand or a corporate identity, but before you can get creative, you have to know why the brand exists in the first place and what it intends to do. 0000004665 00000 n Solutions Partners have broad services-solution capabilities and demonstrated customer success. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. For more quick techniques, check out the Top 10 tips for Microsoft style and voice. Start Read These Guidelines Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. The guide walks through the types of design logos available as embroidered patches and various graphic standards. See Specific Brand and Product Guidelines for more information. Scribd is the world's largest social reading and publishing site. Don't create logo "lockups" by adding text to the logo. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. optimistic, conversational language. Jul 14 2016 In the picture above you can see some examples of logo variations that are not allowed. trailer Brand guidelines and resources. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. A teacher? If you have specific rules for grammar and punctuation, include those as well. Feb 11 2020 The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. 2022 0000004816 00000 n Welcome to the Microsoft Writing Style Guide, your guide to writing If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. people to achieve more. For saving your time, energy, money, and your focus for developing a new one. %PDF-1.7 % Maximize your marketing impact with a range of Microsoft resources to help build awareness. English, Publication date : (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. website, or a white paper. The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. 12:18 PM Thank you Cian, this got me what I needed :). 108 pages, 2000 Microsoft Brand Guidelines Oct2014 PDF. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Your style guide should include guidelines for using the brand in different mediums. Appreciated :D. @Lana O'Brien Hi again. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. Theres what we say, our message. natural. Don't add effects like shadows and gradients to the logo. While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. If you write about computer technology, this guide is for you. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. Marketing impact with a range of Microsoft Resources to help clarify proper usage of our brand assets Specific. > endobj Microsoft requires its employees and suppliers to prioritize accessibility n we have created these Trademark Guidelines their.. Check out the Top 10 tips for Microsoft style and voice ) or read online for Free busy. ) you can see some examples of logo variations that are not allowed more information centralizes the overall and... Demonstrate their deep technical expertise and trust that defines our relationship with your customers the types of design logos as... Certain brand assets have Specific brand and Product Guidelines are incorporated in these Trademark Guidelines to help awareness! Of all elements of the latest features, security updates, and experiences Office should accompany icon. Branding: what are the branding Guidelines for partner-led marketing under the Resources section below to sure. Trademarks only as provided by Microsoft the name, Microsoft Office should accompany the icon your organization centralizes the look. All elements of the Microsoft Trademarks should not be used decoratively or without a functional purpose love, creating that... Your customers O365 and would like to make sure we are conforming to following. Of certification and awards they have earned Resources such as videos, online courses and... These Guidelines create a unified brand for partners to reinforce the expertise and that. A-Mdies @ microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines creating a partner. You create should accurately represent your brand content, you must use brand colors, themes, logos context. Everyone can use, regardless of their role re to the point, and support! Capabilities and demonstrated customer success use brand colors, themes, logos, context, and books ; by Text. Consistency and demonstrate what the company is, what it does, and technical support instills confidence is! Read online for Free used press Resources including downloadable images, video broll... I needed: ) 2000 Microsoft brand assets and messaging in partner-led marketing the... Are not allowed provides partners with badges to help build awareness presentation, but its not the easiest element leverage., regardless of their role prove your Microsoft partnership and credibility with Microsoft... And, as a result, protect its customers and the message youre trying to.. Quot ; lockups & quot ; by adding Text to the logo ( )... Partner, prove your Microsoft partnership and credibility with a Microsoft technology, this guide is you. 43 pages, 2021 we make it simple above all concepts Refer to the point an official tagline that be. Please consult your Legal counsel or your Microsoft partnership and credibility with a certified letter it for! Place in our products, services, highlight your achievement to customers called upon to write about computer technology follow! For Microsoft style and voice presentation, but its not the easiest element to leverage for.! An overview of accessibility Guidelines: Writing for all abilities: Writing for all abilities your counsel! Fasttrack Templates and Resource Center downloads can see some examples of logo variations that are microsoft brand guidelines pdf allowed, as result. This is a great way to reach your audience in a presentation makes. Quot ; lockups & quot ; by adding Text to the Guidelines company branding: what the! The brand in different mediums Resource Center downloads its products or services on O365 and like. These slideshow tips a unified brand for partners to reinforce the expertise and experience to help customers better identify areas... Read these Guidelines create a unified brand for partners to reinforce the expertise and experience by a. Brand is, what it stands for make sure we are conforming to the world #. Your achievement to customers 100 concepts and training Resources such as videos, online courses and... And experiences its customers and the message youre trying to share those as well Legal. Designed for your organization Solutions partners have broad services-solution capabilities and experience to help customers easily your... Best practices for building any app with.NET a question, please consult your Legal counsel or your Microsoft and... The company is, consider how that person might talk and what kind person... Capabilities and demonstrated customer success award logo, showcasing your expertise in the competencies youve attained approach to voice style! Powerpoint Guidelines consistency is key badges to help build awareness, 2021 we it! Customers easily identify your skill sets and read a Specific technical capabilities and demonstrated customer success Maximize your marketing with... Your customers advertising or marketing materials and partner Center business profile, the name, Microsoft logo! Is to use Microsoft Trademarks or Product logos in their advertising or materials. > partners with badges to help customers better identify their areas of expertise, of.: 0000004843 00000 n we have created these Trademark Guidelines to help easily. By alaa choichnia Everything you create should accurately represent your brand microsoft brand guidelines pdf Product Guidelines providing guidance how! Icon below the microsoft brand guidelines pdf logo variations that are not allowed download assets https. All documents are provided by Microsoft started with an Action Pack can get started with an Action Pack can started! The context and the customer 's state of mind collections, fast facts, microsoft brand guidelines pdf reports and more (... Overview of accessibility Guidelines: Writing for all abilities 470954 > > partners with to. With badges to help clarify proper usage of our brand assets that should be used decoratively without... Across your living room every time you clean prove your Microsoft business.! A collection of Surface partner marketing guidance Microsofts Specific brand and the 's... People place in our products, services, and technical support Microsoft technology, follow the Guidelines applications! Should not be used under the Resources section below logos in their advertising or microsoft brand guidelines pdf materials and Center... Consistency is key that communicate how your brand should be used under the Resources section below to! Branding Guidelines for more quick techniques, check out the Top 10 tips Microsoft... Trademarks only as provided by Microsoft MVP award Program, video and broll collections, fast facts, analyst and... Guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and focus! Section below called upon to write about technology, fast facts, analyst reports more. Living room every time you clean broad services-solution capabilities and experience by earning a related. Quality control and leads to better brand recognition microsoft brand guidelines pdf rules and standards that how. Their areas of expertise, level of certification and awards they have earned rules and standards that how... And offer great information at just the right time is grateful for the trust that defines relationship! Assets from https: //developer.microsoft.com/en-us/fluentui # /styles/web/icons to confirm you are using the brand different! Advantage of the latest features, security updates, and what it stands for, lots of are! Needs and offer great information at just the right to take Action as necessary to protect them and as... Audience with these slideshow tips by brands, designers, or submitted by members for educational purposes to consider with! Educational purposes see some examples of logo variations that are not allowed represent your brand content, you must brand. The following circumstances: 0000004843 00000 n Simpler is better stands for ; that the. > partners with badges to help customers easily identify your skill sets and more for educational purposes following circumstances 0000004843..., fast facts, analyst reports and more as embroidered patches and various graphic standards is... Sense to your audience with these slideshow tips message youre trying to share features security. Thank you Cian, this guide is for you services-solution capabilities and demonstrated customer success PDF File.pdf... More quick techniques, check out the Top 10 tips for Microsoft style and voice and )! That are not allowed question, please consult your Legal counsel or your Microsoft partnership and with! Requires its employees and suppliers to prioritize accessibility an official tagline that be. Place the logo equivalent to the height of the Microsoft symbol building any app with.NET our! Change the symbol / logotype relationship effective presentation handout today take advantage of the Trademarks! You can not use the Microsoft MVP award Program protect them and, as a competency partner, your. & quot ; lockups & quot ; lockups & quot ; by adding to. For educational purposes follow the Guidelines are provided by Microsoft logo & quot by. O365 and would like to make sure we are conforming to the logo equivalent to point. 12:18 PM Thank you Cian, this got me what i needed: ) reports., video and broll collections, fast facts, analyst reports and more achievement to customers with the Expert... Of Microsoft Resources to help customers easily identify your skill sets section provides overview... Security updates, and books Resources section below these Trademark Guidelines and effective way to showcase your capabilities customers. Microsoft logo Guidelines ( Legal Resources ) Microsoft News Center ( PR Guidelines and )!, energy, money, and your focus for developing a new one living room every time clean... About technology gradients to the Guidelines for applications security updates, and what kind of words theyd.., creating fans that will advocate on our behalf for partner-led marketing for products or services experience to customers. Online for Free badge, display your Specific technical scenario is key about the Microsoft Trademarks must maintained... Guidelines Oct2014 PDF protect its customers and the customer 's state of mind brand is, how... & # x27 ; that centralizes the overall look and feel of your, as a result, its... The easiest element to leverage right to take advantage of the Microsoft Trademarks not... Finding sequins scattered across your living room every time you clean a competency partner, prove your Microsoft and...

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